Securing tenants for commercial properties can be tricky. You often don't have the luxury of residential tenants urgently needing housing.
Commercial businesses typically have longer timeframes when searching for new premises. It means they often have exacting standards and are less likely to compromise.
All this means you need to be slightly more creative with your property marketing and advertising in Orlando, FL. Read on to learn how.
Try a Virtual Reality Tour
Commercial tenants are busy people; they don't have much spare time viewing properties. So, you need to make it easy to view them online instead.
A virtual reality tour allows the tenant to visualize the space and layout better than they can with a floor plan. So, it's a helpful addition to any property marketing plan.
Try Marketing Your Property on Social Media
Social media, especially LinkedIn and Facebook, is a great place to connect with business owners.
You could create a promotional campaign for your commercial property, showcasing some of the best features. Add high-quality images, information about the location, and information on how they can make inquiries. To boost your promotion, run some paid ads.
Host a Webinar
A webinar is a straightforward event to set up, allowing you to connect with a virtual audience. It's also a low-cost way of showcasing information about your short-term rental and allowing prospective tenants to ask any questions before booking an in-person viewing. Use paid ads to promote your webinar and run two or three sessions to give people a choice of dates and times.
Highlight Energy Efficient Features
Property costs matter for commercial tenants. So you can use this knowledge to your advantage when marketing your short-term rental. If you have energy-saving features, highlight these in your listing.
Calculate the average savings it offers annually compared to traditional buildings. Emphasize eco-friendly additions, like solar power. That will appeal to business owners with sustainability targets.
Head to a Local Networking Event
Local networking events are a great way to get to know business owners. You might find someone who is looking for a commercial space. Or you could find contacts who can put you in touch with potential tenants.
You can also network with small business owners to create partnerships that could make your commercial space more appealing to a tenant, such as a discount on a nearby coffee shop.
Offer Customization
You can differentiate your commercial property from similar rentals on the market by offering customization for tenants.
If you have office space, think about whether you can partition it to give more flexibility to business owners. Make these options clear in your listing, with some suggested ideas for layouts included with your floor plans.
Property Marketing and Advertising: Appealing to a Commercial Audience
Property marketing and advertising need a slightly different approach when appealing to short-term commercial tenants.
They are busy. So, you need to try strategies that will allow them to gather the information they need before arranging viewings.
Our team at PMI Platinum FL has extensive experience in marketing commercial properties. Discover how a property manager in Orlando can help you by viewing our services page.
